Many of the B2B brands you follow and admire don’t do it all on their own; they know the value of outsourcing content when they need it. It’s a part of working smarter, not harder—especially as demand for more content (and more specialty content) continues to run wild.
Here are five reasons to consider hiring a B2B content marketing agency to support your organization’s marketing plan and tips on choosing a partner you can trust.
Expand Your Team
Small marketing teams face big challenges when their content needs exceed the time and resources to create them. Content agencies can act as an extension of your team, and a good one will internalize your company voice, brand guidelines and the strategic goals that drive each piece of content. This can be particularly valuable for content that stretches beyond your small team’s area of expertise in, for example, highly technical content.
Tackle Time Constraints
Even large marketing teams can hit a bandwidth wall, so small and large teams are both subject to time constraints when it comes to content production. Rather than sacrifice quality for quantity, smart marketers know when to augment their teams by outsourcing to a B2B content marketing agency they trust to create compelling content. That means you can meet those deadlines without onboarding a new team member you may not need for the longer term.
Achieve Short-Term Goals
When you have an annual event, a unique campaign with a heavy content lift or another short-term need for more content than usual, a content agency can fill that need while you avoid the commitment and expense of hiring new team members. Just trying to learn whether an expanded content strategy is worth the investment? The flexibility of outsourcing lets you prove the value of a larger content investment before you commit.
Broaden Your Expertise
Your internal content team can’t be experts in everything. When you need an asset that speaks credibly to a DevOps audience or financial experts, a B2B content marketing agency can deliver the writers who know that space inside and out. You can develop trusted, authentic relationships with content that speaks to any audience.
Help Your Team Shine
Your team priorities may not always be on the content. When you find a content agency you trust, you can focus on promotion, lead development and big-picture strategy while someone else provides the nuts and bolts of your campaigns.
Select a Partner You Can Trust
Content marketing started fairly simply with email nurtures, lead gen and gated content. Put together an E-book or a white paper, and you were ready to roll. It’s gotten much more sophisticated and includes a much broader spectrum of formats—from blogs, GIFs and videos to microsites, interactive experiences and highly targeted content for ABM campaigns.
One common denominator remains the same: effectively written copy. B2B marketing copy should tell a story, simplify complex ideas and communicate key messages in an engaging way. Finding top writing talent takes time, which is why so many marketers turn to content marketing agencies who’ve identified and invested in the best writers for your industry.
When you’re vetting content marketing agencies, consider one that:
- Has experience creating successful content in your industry
- Knows the current top-performing content channels and formats
- Has a stable of writers and designers who’ve mastered B2B content
- Offers strategic support that makes sure every content asset has a purpose
- Offers a dedicated team who understands and supports your goals
- Understands your goals and prioritizes your needs
- Checks in frequently and communicates clearly
- Has a deep knowledge of B2B buyer’s journeys
- Can show you a broad portfolio of successful samples
- Offers expertise in and access to unique platforms and capabilities
Content4Demand has worked with top brands across the spectrum of B2B verticals, from technology and healthcare to financial and professional services. We take pride the high degree of expertise and service that’s led many of our clients take us with them from one company to the next. You can here from some of them in the testimonials here.
If you’d like to learn more about how we can become an extension of your marketing team, ask our experts for a “get to know us” consultation.
Holly Celeste Fisk is an accomplished marketing pro with 20+ years of experience in B2B and B2C. She’s responsible for Content4Demand’s internal marketing efforts, managing everything from content creation and email marketing to events and sponsorships, blog publishing, website management and social media presence. When she’s not working, you’ll find her sliding into third at softball, buried in a book or practicing her Italian.