Brian Fanzo, the Founder of iSocialFanz, shared new insights on the importance of the millennial generation — both as B2B buyers and as part of the marketing team.
The California Consumer Privacy Act (CCPA) went into effect January 1. If you collect data from individuals in California, you may fall under this new law.
We saw more submissions than ever for strategic campaigns, versus standalone assets, indicating that companies are looking at content more holistically versus a one-time opportunity to fill the top of their funnel.
A look at highlights from the 2020 Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage for Demand Marketers.
With a whopping one billion monthly users, Instagram sees 63% people checking their feeds at least once a day. So why is it still so under-utilized in the B2B world?
If you haven’t already booked your spot at the 2020 B2B Marketing Exchange, some of these sessions just might persuade you to book some last-minute travel.
The 2020 B2B Marketing Exchange will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days.
With the data available to B2B marketers today, targeting by horizontal generational traits could improve the outcomes of demand generation campaigns
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