In our latest report, 24% of respondents said blog posts are the most valuable type of content, and 60% said blog posts are most valuable in the early stages of their buying process.
If you’ve scrolled through LinkedIn lately, you’ve likely seen the word “scrappy” thrown around.
It’s high time to give this bite-sized content format some attention in your B2B strategy.
If you run a content hub or are planning to build one, looking at granular content-preferences data for your target audience is a valuable step to take before planning or choosing content for the hub.
Our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing.
Most companies that have been doing content marketing for a while have plenty of content. But problems arise when it’s unclear what content is actually usable and where your gaps lie.
Influencers are critical to the success of your influencer program, and you need the right people to help you accomplish your goals. A strong vetting process to review potential influencers will help you ensure you have the right people, and these tips will put you on in a position to find the best people.
The Rosé Mansion is marketed as equal parts wine bar, amusement park and museum of science for wine. Here’s how I’m applying some of the design concepts from the experience to my everyday work as a content creator.
Our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing.
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