Content4Demand Blog

QR codes play an increasingly important role in the B2C marketing world. According to one 2012 study, marketing use of QR code and barcode scans grew to 68% of the firms surveyed – up 15% from last year. That makes it the top mobile marketing tac…

Is Pinterest a waste of time for B2B marketers? There’s a debate growing around this issue.
For a good example of the anti-Pinterest perspective, check out a recent post by Shanna Mallon on B2Bbloggers.com. Shanna’s argument against B2B marketers inves…

Trying to find inspiration for your company’s use of Tumblr? Check out The Lively Morgue.
Don’t worry, it’s safe for work – it’s not that kind of morgue. The New York Times is behind this project, which features selected photos from the Times’ ar…

How many B2B marketing teams eat what they cook? Perhaps not as many as you’d expect.
I visit lots of company websites, including technology vendors, consulting firms, and service providers of various types. And I often register to access content that …

Did you know that 29% of U.S. adults now own a tablet or e-reader, up from 2% less than three years ago? Or that global mobile traffic now accounts for 10% of all Internet traffic? Have you considered the implications of Encyclopedia Britannica’s decis…

I would usually begin a post on content curation by explaining what it is. But that seems unnecessary: According to a recent Curata poll, more than 95% of marketers have done it during the past six months.
What if you don’t do content curation? You’re …

This week, Facebook made a lot of marketers very, very happy.
First, it introduced Promoted Posts for Brand Pages, allowing companies to pay for posts that get front-and-center placement on their fans’ news feeds. The posts are identified with a “Spons…

Forrester Analyst Jeff Ernst has a great description for how many B2B firms conduct their marketing. He refers to it as “random acts of thought leadership.”
Most B2B marketers are familiar with the concept. In fact, we all know companies that treat con…

Earlier today, I read a blog post advising marketers to avoid controversial topics like politics and religion. The author, David Meerman Scott, makes a valid point: Some topics are too hot – and too toxic – for a business setting.
The probl…