Jon Miller, Chief Marketing and Product Officer at Demandbase, offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now
Not every valuable marketing tool comes with a hefty subscription fee. These six free content tools make content creation faster and easier.
Visit the boardroom prepared with the revenue-based marketing metrics that prove your value.
Content4Demand sponsored this year’s interactive tribute to the winners who reached the top of B2B marketing scoreboards at B2BMX.
The five common reasons that B2B content falls flat offer clues on how to turn disappointing ROI around.
How do you create personas that help you create content that has the most value for your B2B buyers?
If data doesn’t curl your marketing toes, you’re probably not using it as well as you could be.
Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. These intent data basics are a great place to start.
Measuring ROI too soon can deliver inaccurate results and sell your B2B marketing campaigns short. Take a long-term approach for better data.
Learn more about our services and how Content4Demand can address your unique marketing needs.
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