Surveys are tried and true assets in most content arsenals. The reasons are pretty clear: Surveys can give brands a lot of amplification power, using key takeaways and unexpected trends to fuel social sharing and even PR/media outreach. When designed well, surveys also empower brands with a lot of insights about their target buyers. Perhaps the […]
Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Marketing Mindset For Better Results, Think of Content Marketing Like a Product Stuck in an endless […]
By Brianna Ruback Republished with permission from Demand Gen Report The first-ever B2B Sales & Marketing Exchange (#B2BSMX) is bringing #FlipMyFunnel, RevTalks and the Demand Gen Summit together under one roof from August 12-13 at Boston’s much-anticipated $2.6 billion resort and casino, the Encore Boston Harbor. Open since June 23 and sitting along […]
By Elise Schoening Republished with permission from Demand Gen Report When it comes to content binging, the usual crop of names often comes to mind: “Stranger Things,” “Orange Is The New Black” and “Big Little Lies.” But content binging is no longer confined to just Netflix and Hulu. More and more B2B brands are creating […]
Buyer-focused messaging is the foundation of the creative process. It helps you figure out what story you should tell and why. But solid messaging will only get so far. Marketers should not only be thinking about what to say; they should be thinking of how to say it, as well. Innovative marketers are […]
Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Killer Serial CEO Insights: Marketing Insider Group’s Michael Brenner Shares Thoughts on Growing Importance of Serialized […]
By Elise Schoening Bingeing is no longer confined to weekend marathons of Netflix hits such as “Stranger Things” and “Orange is the New Black.” Instead, consumer preferences are quickly transforming the business world, and forward-thinking brands are racing to create on-demand content hubs that meet modern B2B buyer expectations and are ready for their bingeing […]
Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Invest in Creativity Forrester: CMOs Face Creative Rut While Overspending on Technology Forrester’s latest report about […]
Half of B2B buying decisions today involve a group of people, according to SiriusDecisions research. The Demand Gen Report 2018 B2B Buyers Survey had 79% of respondents saying there were up to six people involved in the decision-making process. From a high level, designing your messaging and content requires an understanding of your audience, who […]
Don’t let the value of data cloud your judgment when it comes to gating content. The data that prospects and buyers share can make a powerful impact on our ability to connect with them and build relationships. But it’s a mistake to collect too much too soon. Four factors should guide your decisions: content type, […]
Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Tech Trends Mary Meeker’s Most Important Trends on the Internet Mary Meeker’s annual Internet Trends Report […]
When I was first starting out in my career, I would frequently go down what I call “the rabbit hole” whenever I was asked to complete a task. You know the rabbit hole: once you question one thing, you lead yourself down a path where you question many things, most of which don’t even relate […]