Buyer enablement content has become even more valuable now that much of the world has pressed “pause” on large in-person events. Understand the six types and how to use them.
Influencers can have a powerful impact in every stage and in a wide range of creative content formats.
In July, Demand Gen Report and LeanData published What’s Working in Revenue Operations?, a report on the state of revenue operations with insights from some of the companies who are already reaping the rewards of prioritizing RevOps in their organizations. Here are some takeaways from that report.
Having buyers think you and your brand are smart is not a bad thing, but if you really want to loosen the status quo—the goal of early-stage content laid out by SiriusDecisions—you need to challenge the buyer’s thinking.
This year’s ChannelWeek Series was full of great advice for marketers who want more impact from their programs for partners.
What happens when something outside our control changes our plans? Are we as confident in our abilities to adapt and adjust our strategies so we can overcome those challenges?
Hero content is designed to generate a lot of value for your target audience and, in turn, generate a lot of interest for your brand.
The Marketing Measurement & Attribution Survey Report reveals the challenges B2B marketers face in measuring their impact on sales.
You’re not the only marketer eager to reach the B2B buyers who are flocking to the Internet for information. That means it’s more important than ever that your copy is optimized to meet the expectations of a digital audience.
Learn more about our services and how Content4Demand can address your unique marketing needs.
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