John Steinert, CMO of TechTarget, says intent data is like surveying on steroids and offers advice for applying it across multiple aspects of content marketing.
Jon Miller, Chief Marketing and Product Officer at Demandbase, offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now
Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. These intent data basics are a great place to start.
Here’s our countdown of the top B2B events and content creating a buzz this week.
With an abundance of signals, how can companies improve their lead scoring efforts to determine the signals that indicate action?
Here, we’ll talk about what intent data is, why it can be a game-changer for your marketing strategy and how to start incorporating it into your marketing efforts.
This year’s Campaign Optimization Series put a spotlight on the strategies and tools marketers have seen success within this new environment.
Our countdown of the top-trending pieces and posts generating buzz and airplay in b2b content marketing in December 2019.
Our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing.
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