Our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing.
In our latest report, 24% of respondents said blog posts are the most valuable type of content, and 60% said blog posts are most valuable in the early stages of their buying process.
It’s high time to give this bite-sized content format some attention in your B2B strategy.
In the Education Stage of the decision journey, the messaging objective sets a powerful foundation for the “conversation” we have with our buyers: Loosen the status quo.
Here’s our roundup of three binge-worthy B2B content examples that you can draw inspiration from and add to your “must watch” list.
Buyer-focused messaging is the foundation of the creative process. It helps you figure out what story you should tell and why. But solid messaging will only get so far.
Countdown of the top-trending posts generating buzz in content marketing in July 2019: LinkedIn video, video benchmarks, #B2BSMX, serialized content & more
…Consumer preferences are quickly transforming the business world, and forward-thinking brands are racing to create on-demand content hubs that meet modern B2B buyer expectations and are ready for their bingeing pleasure.
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