Uncover inspiration and ideas to fuel your 2020 strategies with the trends Content4Demand believes will be key to B2B marketing success in the New Year.
Focusing your content marketing on the beginning of the buyer’s journey, the top of the funnel, is a little like a tour company leaving you stranded at the Roman Colosseum one day into your 10-day tour.
As part of my quest to find new ways to support our clients’ content marketing goalsfor 2020, I dove into the newly published B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America.
Outdated research references can diminish content relevance and impact. We flag any research older than two years, but that’s not the whole story.
Our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing.
If you’ve scrolled through LinkedIn lately, you’ve likely seen the word “scrappy” thrown around.
It’s high time to give this bite-sized content format some attention in your B2B strategy.
Most companies that have been doing content marketing for a while have plenty of content. But problems arise when it’s unclear what content is actually usable and where your gaps lie.
One interesting SEO strategy marketers have been focusing on is trying to win the Google Answer Box. I’ll try to help you understand what the Answer Box is, highlight why it can be so important for marketers, and end with a few tips to start making your content Answer Box-worthy.
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