Tracking how often a content piece is shared among colleagues and peers is a key metric that sheds light on how engaging your content is to your ideal audience.
Allyson Havener shares the many ways research reports fueled TrustRadius’ campaign strategy for an entire year—in everything from public relations to lead-gen campaigns and bottom-of-the-funnel content.
Understanding how TrustRadius approached research campaigns can help when you’re considering your own.
Our countdown of the top-trending pieces and posts generating buzz and airplay in b2b content marketing in as 2020 begins.
It seems that, as humans, we’re not as rational as we think we are.
We simply can’t keep up with the growing demand for content if we’re creating everything net-new, and there’s no reason to work that hard when strategically repurposing content can get you better results with less time and money.
Our countdown of the top-trending pieces and posts generating buzz and airplay in b2b content marketing in December 2019.
Many marketers don’t know where to start with AI. Good news: You don’t have to implement it all at once.
Whether you’re already leveraging them in your content or plan to in the new year, here are 10 tips to help you make the most of case studies.
Learn more about our services and how Content4Demand can address your unique marketing needs.
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