Perfecting Buyer Personas: 5 Tips to Stay On Target
How do you create personas that help you create content that has the most value for your B2B buyers?
How do you create personas that help you create content that has the most value for your B2B buyers?
Steer clear of these four common persona mistakes
Few items in the B2B marketer’s tool kits are as helpful as accurate personas. What’s changed for your buyers in this year of dramatic disruption?
Despite never having executed an ABM strategy, our client Assurant dove in to target a single prospect with huge potential—and they succeeded. Here’s how.
B2B buyer surveys are a rich source of material for insights and content.
Learn more about our services and how Content4Demand can address your unique marketing needs.
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