With live events out of the picture in 2020, marketers fell back on tried-and-true strategies that helped them stay on track for growth—and are likely to continue in 2021.
This year’s ChannelWeek Series was full of great advice for marketers who want more impact from their programs for partners.
A look at highlights from the 2020 Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage for Demand Marketers.
With a whopping one billion monthly users, Instagram sees 63% people checking their feeds at least once a day. So why is it still so under-utilized in the B2B world?
With the data available to B2B marketers today, targeting by horizontal generational traits could improve the outcomes of demand generation campaigns
Our countdown of the top-trending pieces and posts generating buzz and airplay in b2b content marketing in as 2020 begins.
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