B2B marketers need to resonate with multiple buyers and speak the language of their specific industries. But that doesn’t have to mean spewing jargon and techspeak. What issues are holding you back from creating content that stands out?
B2B marketing is what we do. We understand what B2B marketers need to do to create content that resonates with buyers and helps them meet their key objectives. And we’ve helped scrappy startups to Fortune 500 brands alike tackle their content and campaign challenges head-on.
We work with a small number of accounts at a time so we can be fully immersed in their businesses, strategies and priorities. This is just a small snapshot of the brands we’ve helped make the move to buyer-focused content. Do you want to join them?
Jon Russo, Founder & CMO of B2B Fusion Group, knows firsthand how crucial content is to successful ABM programs. Here’s his take on intent data.
Behavioral marketing matches messaging to each type of B2B decision maker for more effective content.
Justin Keller, VP of Marketing at Terminus, warns against using intent data as a “silver bullet” and advises using it instead as a compass for your content strategy.
Get in touch and start bringing your content and campaigns to the next level.
Get the scoop on our approach to buyer-focused messaging and walk through a high-level exercise where we use your buyer insights, your goals and your campaign parameters.
Have one our strategists create content ideation that aligns to your buyer and demand generation needs.
Let our team walk you through trends and best practices for the different formats and where in the buyer’s journey is best to use them. We offer 90-minute, half-day and full-day workshops, online or in person.
Learn more about our services and how Content4Demand can address your unique marketing needs.