Jennifer Rodriguez and her marketing team at SAP Concur Solution were three months into their 2020 campaigns when the door slammed shut on normal life. Here’s how they adjusted.
I’m seeing reports that the global economy is poised to take off, and this has me wondering what B2B sales and marketing will look like when that happens.
Audience listening tools can help you get ahead of emerging trends, identify influencers and partners, and define high-engagement topics and channels.
Take these three steps to make it easier to reuse case studies across your content portfolio.
Many buyers have moved beyond crisis mode and are adjusting to a new normal. Content strategy should reflect this progression.
A new TikTok addition inspired Dr. Debbie Qaquish to design a sales and marketing reactivation model for the “next new normal.”
Flexential was already reaping many of the rewards of this kind of interactive content in 2019. So when the pandemic threw a monkey wrench into their plans for live events in 2020, we collaborated on some quick pivots to repurpose some cool interactive content—spinning it into a series of live digital events in several regions and sales enablement content with a longer shelf life.
Explore the possibilities of interactive presentations that can run circles around PowerPoint when it comes to engaging audiences.
This year’s ChannelWeek Series was full of great advice for marketers who want more impact from their programs for partners.
Learn more about our services and how Content4Demand can address your unique marketing needs.
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